Tyler Berry · Creative Director
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Tyler Berry

Creative Director, London

Creative Director.
Brand-first, design-led.

Tyler Berry is a London-based Creative Director with seventeen years of experience in brand and design. He is co-founder of YeahNice, a brand studio for challenger brands. Before that he was a Design Director at Design Bridge and Partners, where he worked on Vodafone, the London Symphony Orchestra and the Clio Grand-winning Eurovision Song Contest 2023 identity. He brings creative technology, brand technology and AI into the work, always brand-first.

Start a project with YeahNice About Tyler

What he does

Brand

Strategy, identity and brand systems for challenger brands and global names in tech and entertainment.

Design

Craft-led creative direction across identity, campaigns, digital, events and editorial.

Brand and creative technology

Brand tools, coded design systems and AI workflows that help brands scale their digital output without losing what makes them distinct.

More on how Tyler uses brand technology, and on non-executive director and brand advisory roles.

Types of work

  • Brand strategy and positioningKOPE, Warp, CheqUp, Tavily, Centre for Tomorrow
  • Brand identity and visual systemsEurovision Song Contest, CheqUp, ThirtyTwo Music, Warp
  • Global brand systems and toolkitsVodafone, Lenovo, Intel, AMD
  • Event and cultural identitiesEurovision Song Contest, London Symphony Orchestra, Sony Music, RG Live
  • Campaigns: above-the-line, out-of-home, digital and socialLG, Three, Rimmel London, Intel, Erborian, Jabra
  • Events, conferences and experientialThree, Lenovo, CHAGEE, Samsung
  • Brand generators and parametric brand toolsVodafone, ThirtyTwo Music, Seismic, Tavily
  • Digital design systems built for developersVodafone, KOPE, HONOR, CheqUp, CMR Surgical
  • Campaign tools and interactive brand experiencesNebius, Lenovo, Tavily
  • Video and photoshoot directingSoftBank, Spotify, AMD, Erborian
  • Brand systems for AI creative productionKOPE, Tavily
  • Editorial and magazine designVarsity Publishing, Classic Lifestyle Magazine

Tyler takes on brand, design and creative work through YeahNice.

Start a project with YeahNice

Clients

  • 2K Games
  • ThirtyTwo Music
  • Adobe
  • Alfa Romeo
  • AMD
  • Centre for Tomorrow
  • CHAGEE
  • CheqUp
  • CMR Surgical
  • Cynergy Bank
  • Danone
  • Dell
  • Erborian
  • Eurovision Song Contest
  • Female Founders Rise
  • Google
  • HONOR
  • IMG
  • Intel
  • Jabra
  • JLL
  • KOPE
  • Lebara
  • Lenovo
  • LG
  • London Symphony Orchestra
  • McAfee
  • Ministry of Sound
  • Nebius
  • Novion
  • RG Live
  • Rimmel London
  • Samsung
  • Seismic
  • SoftBank
  • Sony Music
  • Sony Pictures
  • Spotify
  • St Pancras International
  • Tavily
  • Three
  • Universal Studios
  • Vodafone
  • VRA
  • Warner Bros
  • Warp
  • WB Games

Clients worked with at YeahNice, Design Bridge and Partners, Brand & Deliver and earlier studios.

YeahNice

Studio · Co-founded 2023 · Shoreditch, London

A creative studio for challenger brands. Co-founded by Tyler in late 2023 with three partners and based in Shoreditch, London. YeahNice works with brands in tech, lifestyle and entertainment that want to punch above their weight, across strategy, naming, identity, campaigns and design systems. Its belief: being a challenger is a state of mind.

Start a project with YeahNice

Cabinet

Technology company · Founder and Director · London

Software for the things people own. Cabinet is an independent London technology company that Tyler founded and designs and builds himself. One platform powers product catalogues, live UK retailer pricing and personal collections, launched category by category as free consumer brands: whisky.cab for whisky drinkers and collectors, and vanity.cab for beauty and skincare.

Visit cabinet.cab

Contact

A brand to build? Talk to YeahNice.
A board seat to fill? Talk to Tyler.