About
About Tyler Berry
Tyler Berry is a Creative Director and co-founder of YeahNice, a London brand studio for challenger brands. He has seventeen years of experience in brand and design.
Bio
Today he leads brand strategy, identity and campaign work at YeahNice, the studio he co-founded in late 2023 with three partners. Big agency quality without the big agency weight. Increasingly, that work includes the brand technology that carries a brand into digital: design systems, campaign tools and AI production workflows, always brand-first.
He started out on the Gold Coast, Australia, designing magazines: golf titles, lifestyle titles, and a 300-page annual distributed to luxury hotels and airports from Dubai. Print taught him craft, deadlines and how to make a system hold together across hundreds of pages.
He moved to London around twelve years ago. After freelancing for agencies working with Sony Music, Ministry of Sound and 2K Games, he spent nearly six years at Brand & Deliver, rising from Senior Designer to Art Director and working on brands including Lenovo, Intel, Google, Samsung, LG, Warner Bros and Three.
He then moved into Design Director roles, landing at Design Bridge and Partners. As part of the teams there, he worked on Vodafone's global brand, the London Symphony Orchestra, and the Eurovision Song Contest 2023 identity, which won a Clio Grand.
He was named one of Transform's 30 Under 30 in 2018 and is a judge for Creativepool. Outside the studio he builds Cabinet, software for the things people own.
Career
- Creative PartnerYeahNice, London2023 to now
- Design DirectorDesign Bridge and Partners (formerly Superunion), London2021 to 2024
- Design DirectorFutureBrand, WMH&I (Digital Design Director), Siegel+Gale. London2020 to 2021
- Art DirectorBrand & Deliver, London. Senior Designer 2015 to 2017, Art Director 2017 to 20202015 to 2020
- Freelance Senior DesignerAvantgarde, Brand & Deliver, Investis, Eye-D Creative. London2014 to 2015
- Graphic DesignerTen Four Creative Studio, Gold Coast2011 to 2014
- Art DirectorClassic Lifestyle Magazine, Dubai2010 to 2012
- Graphic DesignerVarsity Publishing, Gold Coast2009 to 2011
- Diploma of Graphic Design, Visual MediaGCIT, Gold Coast. Education2008 to 2009
Awards
- Transform Awards Global, Diamond, Brand designKOPE2026
- Creativepool Annual, Small Agency of the YearYeahNice2026
- Creativepool Annual, Silver, BrandingThirtyTwo Music2026
- Transform Awards Europe, Gold, Brand designThirtyTwo Music2026
- Graphis Design, Gold, Brand designThirtyTwo Music2026
- Transform Awards Europe, Bronze, Brand designWarp2026
- World Brand Design Awards, Silver, Brand designThirtyTwo Music2026
- Transform Awards Europe, Gold, Brand designKOPE2025
- Graphis Design, Silver, Brand designKOPE2025
- Graphis Design, Silver, Brand designWarp2025
- Creativepool Annual, Social GoodFemale Founders Rise2025
- Clio GrandEurovision Song Contest
- Transform Awards, SilverVodafone
- Transform 30 Under 30Individual2018
- Creative Pool, Best ATL CampaignLG
- C&IT UK Event Conference AwardThree
- Conference AwardsThree
Wins only.
Writing and press
- Guiding Agencies With Values ↗The Subthread2026
- The Identity Crisis: Is AI making every brand look the same? ↗IPA AI Magazine2026
- Are junior creative roles really disappearing? ↗Creative Bloq2026
- Crystal ball: Transform readers’ predictions for 2026 ↗Transform2026
- The Uncanny Valley of Brand Storytelling ↗The Subthread2025
- YeahNice on building a lean creative studio ↗Creative Boom
Judging
- Creative Leader of the Year, Low Budget categoryCreativepool2026
A brand to build? Talk to YeahNice.
A board seat to fill? Talk to Tyler.